FREE MASTERCLASS · THURSDAY 11 JUNE · 1 HOUR

the decision gap

Stop losing weeks to decisions that should take you 10 minutes

A free live masterclass for people who are tired of being the bottleneck in their business and second-guessing their every move

Stop paying the hidden tax of your delayed decisions

5pm (GMT) Thursday 11th June 2026

Replay included

Here’s what I know with absolute certainty after working with hundreds of entrepreneurs and start up leaders…

You are not stuck because you haven’t bought enough courses or programmes – there isn’t a knowledge gap here.

You are stuck because you’ve lost the ability to make quick decisions that serve your long term goals.

Day to day, this is what your life looks like;

You sit on decisions that you know you could make in 10 minutes
- When do I run the next launch for my signature offer?
- Should I increase my prices?
- Do I attend that event or not?
You ask other people, coaches, your friends, for their input on every decision, then sit on taking the suggested action because you don’t feel confident enough yet.
You’re constantly tweaking your frameworks, your offers, the back end of your business because you’re sure that if you can just find that sweet spot of uniqueness and tangible need, the business will magically take off.
Your team are always waiting for answers from you; you’re frustrated with the delays but you know it was you that caused it.

And the cost is bigger than it looks – you’re losing time and you’re losing money.

What you'll leave with

A clear understanding of what the cost of indecision in your own business is

A practical Decision Gap tool you can use on offers, pricing, hires and growth decisions

The one question that helps you make faster decisions without constantly overthinking

Save my seat

this is not for you if

You’re looking for a quick fix, a productivity hack or a step-by-step system to follow

You’re in genuine crisis or full blown burnout mode

”The clarity, energy and momentum I walked away with would have taken me months to find on my own.

”Alex has a rare knack for spotting what's working and what's holding you back.

”All handled in a way that makes you question yourself and not doubt yourself - which not everyone can do!

meet the expert guiding you

Hi, I’m Alex Coward

A Leadership Coach, Business Strategist, and founder of The Actual Results Club.

I work with entrepreneurs who are brilliant at what they do, but know their business is being slowed down by indecision, overthinking, and too many important calls sitting unresolved in their head.

For six years I’ve been the Strategic Thinking Partner people call when they can’t talk to anyone else in the building. I’ve walked with them through taking their businesses from a £3million turnover to a £7million turnover, through hiring and firing team members, and through expanding into lucrative new markets.

The patterns I see, over and over, are not strategy problems. They’re identity problems wearing a business costume. This masterclass is the clearest distillation of what I’ve learned about why.