'What If I Fail?' podcast

conversations around fear, leadership & the cost of success

For ambitious people who have wondered:

• What if success isn’t supposed to feel like this?
• Why does ambition sometimes feel so heavy?
• What happens if you try… and it doesn’t work?

Listen on your favourite platform

Hosted by Alex Coward

Leadership Coach, Business Strategist & Founder of The Actual Results Club

new here? start with one of these episodes:

SEASON ONE, EPISODE 9

Who TF is Alex Coward Anyway?

The episode where I finally explain who I am and why my CV looks like “a spider fell in an ink pot and died on the page.”
A messy career path, a lot of curiosity, and the experiences that shaped how I now work with ambitious leaders.

SEASON TWO, EPISODE 1

When Life is Lifing

What happens when life no longer fits neatly into the background and steals your focus away from your business growth. Navigating Human experiences as a Business Leader.

SEASON TWO, EPISODE 3

The Real Trust Recession

Is Entrepreneurship in a Trust Recession? Maybe; but not the way you think and for the right people, it’s an opportunity, not a risk.

What If I Fail? is a podcast for ambitious people who feel stuck in their own success.

Hosted by strategist and leadership consultant Alex Coward, the show explores the messy reality behind ambition – from fear of failure and imposter syndrome to the hidden cost of success.

Through honest conversations and sharp insights, Alex helps high performers rethink what success actually means and how to pursue it without abandoning themselves in the process.

Alex Coward is a strategist, coach and speaker who helps high-performing leaders and entrepreneurs cut through overwhelm and step into their next level of success.