You’ve told me you’re not a liar or a fake… that’s the bare minimum I’d expect!
But you haven’t told me a single thing that differentiates you from any other brand or business out there.
are you transparent
or invisible?
are you authentic
or forgettable?
are you honest
or just not have much to say?
SORRY, BUT
your brand values don't set you apart
they set you aside.
The illusion of integrity has you fading into the background
it's time to stand out
“I’ve built my business around my core values of integrity and honesty and trust and authenticity"
⬆️ what a waste of the alphabet
If your brand values don’t say something about you, they are a pointless waste of breath.
and they could actually harm your business
let me revolutionise how you think about your core brand values
brand values masterclass
filmed 12th june 2025
integrity is an action, not a value
Integrity: the quality of being honest and having strong moral principles.
I don’t want someone to tell me they have integrity; I want them to show me they have it.
This is especially important in business; I want your actions to be guided by your principles, your values. I want you to ACT in integrity, not just tell me that integrity is important to you.
Your brand values are more important now, than ever
In a saturated market that is in constant flux, buyers are more discerning than ever.
So why would you say exactly the same as everyone else?
A study by Maitland in 2015 showed that a full THIRD of the FTSE 100 had identical brand values, and that most of these were “universally desirable behaviours rather than distinctive and informative glimpses”
if you want people to trust you enough to pay you
You need to get this right.
Watch the Brand Values Masterclass
Where I will tell you the mistakes to avoid, and the best way to nail down distinctive brand values that magnetise your people to you and speeds up their ability to trust, and therefore pay, you.